The Roles of CRM in the Telecommunication Industries in Singapore
The shift of marketplace power fueled the heightened interest in relationship marketing and relationships management (CRM) since building customer trust and loyalty is crucial to the success of every company. Effective management of customers requires adequate of information and the technological ad...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/20878/ |
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