Japanese Outbound Market to Singapore

This research examines Japanese tourists' perceptions of Image of Singapore and attempts to apply motivational theories to attract Japanese tourists not only to come but stay longer in Singapore. For the analysis, data were collected via a questionnaires-based survey among the 650 Japanese tou...

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Bibliographic Details
Main Author: Aw, Yeow Keng
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Subjects:
Online Access:https://eprints.nottingham.ac.uk/20831/