To establish if after-sales support is a determining factor in the purchase of fitness equipment, and examine, review, and provide recommendations on how Cybex Inc.���¢��������s approach to worldwide after-sales should be re-engineered to meet the ever increasing expectations of new and existing customers.

To establish if after-sales support is a determining factor in the purchase of fitness equipment, and examine, review, and provide recommendations on how Cybex Inc.���¢��������s approach to worldwide after-sales should be re-engineered to meet the ever increasing expectations of new and existing customers.

Cybex Inc. is a worldwide supplier of commercial fitness equipment, operating in a highly competitive market, where the products supplied by the 5 main producers worldwide (including Cybex Inc.) are homogenous offering limited points of differentiation to the end consumer. The competition operat...

Full description

Bibliographic Details
Main Author: Withey, Simon
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Subjects:
Re-engineering
customer expectations
after-sales as a point of differentiation.
Online Access:https://eprints.nottingham.ac.uk/20808/

Similar Items

Similar Items