To establish if after-sales support is a determining factor in the purchase of fitness equipment, and examine, review, and provide recommendations on how Cybex Inc.���¢��������s approach to worldwide after-sales should be re-engineered to meet the ever increasing expectations of new and existing customers.
Cybex Inc. is a worldwide supplier of commercial fitness equipment, operating in a highly competitive market, where the products supplied by the 5 main producers worldwide (including Cybex Inc.) are homogenous offering limited points of differentiation to the end consumer. The competition operat...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20808/ |