Housing Associations and Relationship Marketing: Customers, Communication and Relationships
This dissertation focuses on relationships within the Housing Association market sector. It tries to answer the questions who are the real customers in this market and do key stakeholders in the business take priority over these customers. Also what sort of communication and relationship management...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20797/ |