AN EXPLORATION INTO FOOTBALL FANS VIEWS OF ENGLISH FOOTBALL SPONSORSHIP WITH A FOCUS ON THE CONSUMER AWARENESS OF THE SPONSORS'BUSINESS ACTIVITY

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AN EXPLORATION INTO FOOTBALL FANS VIEWS OF ENGLISH FOOTBALL SPONSORSHIP WITH A FOCUS ON THE CONSUMER AWARENESS OF THE SPONSORS'BUSINESS ACTIVITY

ABSTRACT This is a qualitative study that focuses on consumers' perceptions of sponsorship in English professional football. Research objectives look at the level of recall of sponsors within English football; the consumers' awareness of the business activities of the sponsors and the po...

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Bibliographic Details
Main Author:	Birring, Raj
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Football Sponsorship
Online Access:	https://eprints.nottingham.ac.uk/20792/

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