AN EXPLORATION INTO FOOTBALL FANS VIEWS OF ENGLISH FOOTBALL SPONSORSHIP WITH A FOCUS ON THE CONSUMER AWARENESS OF THE SPONSORS'BUSINESS ACTIVITY
ABSTRACT This is a qualitative study that focuses on consumers' perceptions of sponsorship in English professional football. Research objectives look at the level of recall of sponsors within English football; the consumers' awareness of the business activities of the sponsors and the po...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20792/ |