Market Strategy Development and Implementation for a Specialty Chemical Company in Asia

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Market Strategy Development and Implementation for a Specialty Chemical Company in Asia

Facing the challenge of fierce competition in the conditioning polymers in AsianÃ�Â�Ã�Â¢Ã�Â�Ã�Â�Ã�Â�Ã�Â�s shampoo market, Rhodia Novecare needs to proactively formulate and implement a market strategy to defend and even increase market share in a long run. An industry analysis was conducted to asse...

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Bibliographic Details
Main Author:	Xie, Wenbing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Market strategy formulation implementation industry analysis competitive advantage
Online Access:	https://eprints.nottingham.ac.uk/20790/

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