Market Strategy Development and Implementation for a Specialty Chemical Company in Asia
Facing the challenge of fierce competition in the conditioning polymers in Asian���¢��������s shampoo market, Rhodia Novecare needs to proactively formulate and implement a market strategy to defend and even increase market share in a long run. An industry analysis was conducted to asse...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20790/ |