Customer Confusion in the UK Financial Services: The Case of Savings and Investments
The increased recent attention to the customer confusion phenomenon, in order to examine its detrimental effects on consumers as well as the organisations instigating it, has motivated researchers to investigate its incidence in a number of industries and markets. This paper explores the customer co...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20771/ |