Branding and its Competitive Advantage in the Consumer Electronics Industry

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Branding and its Competitive Advantage in the Consumer Electronics Industry

Branding though not a new concept to management has come into spotlight lately and being an impending business strategy is exercised by all leading and upcoming companies who want to leave an impression in the minds of their customers as to who they are. Consumer electronic products belong to that c...

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Bibliographic Details
Main Author:	Singhania, Pritha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Branding brand Consumer Electronics competitive advantage
Online Access:	https://eprints.nottingham.ac.uk/20761/

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