Branding and its Competitive Advantage in the Consumer Electronics Industry
Branding though not a new concept to management has come into spotlight lately and being an impending business strategy is exercised by all leading and upcoming companies who want to leave an impression in the minds of their customers as to who they are. Consumer electronic products belong to that c...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/20761/ |