STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS

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STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS

Various research studies have been conducted to analyse the importance and competitive advantages of consumer brands and the effects of their country of origin. However little research has gone into branding and country image effects which apply on business-to-business products. We then look into th...

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Bibliographic Details
Main Author:	Mehta, Aditya Vikram
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Construction Equipment India Manufacturing Branding COO Country Origin
Online Access:	https://eprints.nottingham.ac.uk/20757/

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