STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS
Various research studies have been conducted to analyse the importance and competitive advantages of consumer brands and the effects of their country of origin. However little research has gone into branding and country image effects which apply on business-to-business products. We then look into th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20757/ |