STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS
Various research studies have been conducted to analyse the importance and competitive advantages of consumer brands and the effects of their country of origin. However little research has gone into branding and country image effects which apply on business-to-business products. We then look into th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20757/ |
| _version_ | 1848792129732608000 |
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| author | Mehta, Aditya Vikram |
| author_facet | Mehta, Aditya Vikram |
| author_sort | Mehta, Aditya Vikram |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Various research studies have been conducted to analyse the importance and competitive advantages of consumer brands and the effects of their country of origin. However little research has gone into branding and country image effects which apply on business-to-business products. We then look into the aspects of challenges faced by growing manufacturing industries in India, which are facing fierce competition from international manufacturers. We try to explore if the possible reasons for such high competitive advantages enjoyed by European manufacturers. Taking brand identity and country of origin as our cues for research, we identify its values in the b2b industries.
We then try to work on strategies which Indian Manufacturing Units can apply to get on the competitive edge along with their International Counterparts. The research is primarily focused on Branding and Country of Origin Effects. |
| first_indexed | 2025-11-14T18:39:30Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20757 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:39:30Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-207572018-04-27T14:25:08Z https://eprints.nottingham.ac.uk/20757/ STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS Mehta, Aditya Vikram Various research studies have been conducted to analyse the importance and competitive advantages of consumer brands and the effects of their country of origin. However little research has gone into branding and country image effects which apply on business-to-business products. We then look into the aspects of challenges faced by growing manufacturing industries in India, which are facing fierce competition from international manufacturers. We try to explore if the possible reasons for such high competitive advantages enjoyed by European manufacturers. Taking brand identity and country of origin as our cues for research, we identify its values in the b2b industries. We then try to work on strategies which Indian Manufacturing Units can apply to get on the competitive edge along with their International Counterparts. The research is primarily focused on Branding and Country of Origin Effects. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20757/1/06MAMehtaAdityaVikram.pdf Mehta, Aditya Vikram (2006) STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS. [Dissertation (University of Nottingham only)] (Unpublished) Construction Equipment India Manufacturing Branding COO Country Origin |
| spellingShingle | Construction Equipment India Manufacturing Branding COO Country Origin Mehta, Aditya Vikram STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS |
| title | STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS |
| title_full | STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS |
| title_fullStr | STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS |
| title_full_unstemmed | STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS |
| title_short | STRATEGIES FOR INDIAN MANUFACTURING FIMRS A FOCUS ON BRANDING & COUNTRY OF ORIGIN EFFECTS ON CONSTRUCTION EQUIPMENTS |
| title_sort | strategies for indian manufacturing fimrs a focus on branding & country of origin effects on construction equipments |
| topic | Construction Equipment India Manufacturing Branding COO Country Origin |
| url | https://eprints.nottingham.ac.uk/20757/ |