The Effect of Perceived Justice on Customer Complaint Behavior

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The Effect of Perceived Justice on Customer Complaint Behavior

In recent years many companies have started to realize the importance of customer satisfaction and effective complaint handling strategies. The marketing literature contains numerous studies that provide insight on the relationship between these two factors. Using perceived justice theory as a conce...

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Bibliographic Details
Main Author:	Zebeib, Mayan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	customer complaint behavior service failure service recovery word-of-mouth perceived justice
Online Access:	https://eprints.nottingham.ac.uk/20734/

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