The Effect of Perceived Justice on Customer Complaint Behavior
In recent years many companies have started to realize the importance of customer satisfaction and effective complaint handling strategies. The marketing literature contains numerous studies that provide insight on the relationship between these two factors. Using perceived justice theory as a conce...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20734/ |