Strategic Positioning of an East Midlands Graduate Recruitment Service for Sustainable Competitive Advantage

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Strategic Positioning of an East Midlands Graduate Recruitment Service for Sustainable Competitive Advantage

Abstract Fairfax Management Consultants were awarded a contract by East Midlands Development Agency to develop to commercialise a regional graduate recruitment service. FMC launched HotProspects in July 2006, with an innovative recruitment model within a homogeneous market, FMC hopes to achieve a s...

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Bibliographic Details
Main Author:	McCracken, Iain Nicolas
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Recruitment Competitive Advantage Positioning Services
Online Access:	https://eprints.nottingham.ac.uk/20715/

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