Is there a pot of gold at the end of the rainboow for Asian low cost airlines

This market study will seek to understand the impact of the Low Cost Carriers (LCC) model in Asia. There are generally two LCC business models, Value-Based or Deep Discount model. Between the two basic low cost business models is a third variant - the Long-Haul Discount model. Asia Pacific, a far-fl...

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Bibliographic Details
Main Author: Yap, Jeffrey Peng Poh
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Subjects:
Online Access:https://eprints.nottingham.ac.uk/20701/