Cross cultural comparison of Automobile Dealerships between UK and India in the light of Market Orientation and Internal Market Orientation.
Sales managers are charged with the task of increasing sales whilst at the same time maintaining customer satisfaction. A primary method advocated in the literature to achieve this is market orientation; a construct which places the customer central to the operations of the firm and is designed to c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20669/ |