Switching lanes: Exploring the strategic repositioning of the Kenyan tea industry.

Research into the performance of primary commodities has shown a number of factors present in the global arena act as impediments to market stability. The tea industry is no exception to the rule as the global tea industry is facing a number of challenges which threaten the livelihood of tea produce...

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Bibliographic Details
Main Author: Gatuguta, Susan Mwende
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Online Access:https://eprints.nottingham.ac.uk/20624/