FORMING, MAINTAINING AND ENDING RELATIONSHIPS IN FINANCIAL SERVICES SECTOR: A CASE STUDY OF A NIGERIAN STOCKBROKING FIRM

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FORMING, MAINTAINING AND ENDING RELATIONSHIPS IN FINANCIAL SERVICES SECTOR: A CASE STUDY OF A NIGERIAN STOCKBROKING FIRM

ABSTRACT BACKGROUND Many writers have stated that relationship marketing (RM) is becoming increasingly important in the financial service industry, mainly because of the intangible nature of products in this and other service industries that could be problematic for traditional marketers (Egan, 20...

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Bibliographic Details
Main Author:	Adeniran, Adetunji Adetola
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20608/

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