FORMING, MAINTAINING AND ENDING RELATIONSHIPS IN FINANCIAL SERVICES SECTOR: A CASE STUDY OF A NIGERIAN STOCKBROKING FIRM
ABSTRACT BACKGROUND Many writers have stated that relationship marketing (RM) is becoming increasingly important in the financial service industry, mainly because of the intangible nature of products in this and other service industries that could be problematic for traditional marketers (Egan, 20...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20608/ |