INTER-GENERATIONAL CONFLICTS IN
CONSUMPTION PATTERNS OF BRITISH
INDIANS AND ITS IMPLICATION FOR
MARKETERS

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INTER-GENERATIONAL CONFLICTS IN CONSUMPTION PATTERNS OF BRITISH INDIANS AND ITS IMPLICATION FOR MARKETERS

This research is an introductory study of the acculturation, assimilation and ethnicity of first, second and third generation Asian Indians. It considers the affects of acculturation and assimilation on the consumption patterns of each generation of Asian Indians in Britain, and aims to highlight so...

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Bibliographic Details
Main Author:	bhatia, shreya
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	conflicts in consumption of indian immigrants to uk
Online Access:	https://eprints.nottingham.ac.uk/20597/

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