INTER-GENERATIONAL CONFLICTS IN CONSUMPTION PATTERNS OF BRITISH INDIANS AND ITS IMPLICATION FOR MARKETERS
This research is an introductory study of the acculturation, assimilation and ethnicity of first, second and third generation Asian Indians. It considers the affects of acculturation and assimilation on the consumption patterns of each generation of Asian Indians in Britain, and aims to highlight so...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20597/ |