INTER-GENERATIONAL CONFLICTS IN CONSUMPTION PATTERNS OF BRITISH INDIANS AND ITS IMPLICATION FOR MARKETERS
This research is an introductory study of the acculturation, assimilation and ethnicity of first, second and third generation Asian Indians. It considers the affects of acculturation and assimilation on the consumption patterns of each generation of Asian Indians in Britain, and aims to highlight so...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/20597/ |
| _version_ | 1848792103385038848 |
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| author | bhatia, shreya |
| author_facet | bhatia, shreya |
| author_sort | bhatia, shreya |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This research is an introductory study of the acculturation, assimilation and ethnicity
of first, second and third generation Asian Indians. It considers the affects of
acculturation and assimilation on the consumption patterns of each generation of
Asian Indians in Britain, and aims to highlight some of the conflicts in consumption
patterns of each generation in relation to their values, identities and choices. This
research explores already existing propositions on acculturation and assimilation with
a view to expand our understanding of Asian Indians living in Britain in todays age.
This paper conceptualizes the acculturation and ethnicity of the previous generations
through previous models developed in the course of primary research. We discuss the
results under the areas of Acculturation and Assimilation on the Consumption
Choices of Asian Indians, and finally discuss the implications of this research on the
scope of Ethnic Marketing. |
| first_indexed | 2025-11-14T18:39:05Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20597 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:39:05Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-205972018-01-22T16:05:38Z https://eprints.nottingham.ac.uk/20597/ INTER-GENERATIONAL CONFLICTS IN CONSUMPTION PATTERNS OF BRITISH INDIANS AND ITS IMPLICATION FOR MARKETERS bhatia, shreya This research is an introductory study of the acculturation, assimilation and ethnicity of first, second and third generation Asian Indians. It considers the affects of acculturation and assimilation on the consumption patterns of each generation of Asian Indians in Britain, and aims to highlight some of the conflicts in consumption patterns of each generation in relation to their values, identities and choices. This research explores already existing propositions on acculturation and assimilation with a view to expand our understanding of Asian Indians living in Britain in todays age. This paper conceptualizes the acculturation and ethnicity of the previous generations through previous models developed in the course of primary research. We discuss the results under the areas of Acculturation and Assimilation on the Consumption Choices of Asian Indians, and finally discuss the implications of this research on the scope of Ethnic Marketing. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20597/1/dissertationfinal.pdf bhatia, shreya (2006) INTER-GENERATIONAL CONFLICTS IN CONSUMPTION PATTERNS OF BRITISH INDIANS AND ITS IMPLICATION FOR MARKETERS. [Dissertation (University of Nottingham only)] (Unpublished) conflicts in consumption of indian immigrants to uk |
| spellingShingle | conflicts in consumption of indian immigrants to uk bhatia, shreya INTER-GENERATIONAL CONFLICTS IN CONSUMPTION PATTERNS OF BRITISH INDIANS AND ITS IMPLICATION FOR MARKETERS |
| title | INTER-GENERATIONAL CONFLICTS IN
CONSUMPTION PATTERNS OF BRITISH
INDIANS AND ITS IMPLICATION FOR
MARKETERS |
| title_full | INTER-GENERATIONAL CONFLICTS IN
CONSUMPTION PATTERNS OF BRITISH
INDIANS AND ITS IMPLICATION FOR
MARKETERS |
| title_fullStr | INTER-GENERATIONAL CONFLICTS IN
CONSUMPTION PATTERNS OF BRITISH
INDIANS AND ITS IMPLICATION FOR
MARKETERS |
| title_full_unstemmed | INTER-GENERATIONAL CONFLICTS IN
CONSUMPTION PATTERNS OF BRITISH
INDIANS AND ITS IMPLICATION FOR
MARKETERS |
| title_short | INTER-GENERATIONAL CONFLICTS IN
CONSUMPTION PATTERNS OF BRITISH
INDIANS AND ITS IMPLICATION FOR
MARKETERS |
| title_sort | inter-generational conflicts in
consumption patterns of british
indians and its implication for
marketers |
| topic | conflicts in consumption of indian immigrants to uk |
| url | https://eprints.nottingham.ac.uk/20597/ |