A QUALITATIVE INVESTIGATION INTO
MAJOR DETERMINANTS OF
MARKET SELECTION BY
A MULTINATIONAL INSURANCE COMPANY

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A QUALITATIVE INVESTIGATION INTO MAJOR DETERMINANTS OF MARKET SELECTION BY A MULTINATIONAL INSURANCE COMPANY

By using a case study approach, this study reviews the internationalisation process of an American multinational insurance company and explores the major determinants of market selection for the entry into the German insurance market. Findings from the in-depth interviews suggest that American insur...

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Bibliographic Details
Main Author:	Lee, Kyung Ho
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	International marketing services german multinational
Online Access:	https://eprints.nottingham.ac.uk/20589/

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