A QUALITATIVE INVESTIGATION INTO MAJOR DETERMINANTS OF MARKET SELECTION BY A MULTINATIONAL INSURANCE COMPANY
By using a case study approach, this study reviews the internationalisation process of an American multinational insurance company and explores the major determinants of market selection for the entry into the German insurance market. Findings from the in-depth interviews suggest that American insur...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20589/ |