A QUALITATIVE INVESTIGATION INTO MAJOR DETERMINANTS OF MARKET SELECTION BY A MULTINATIONAL INSURANCE COMPANY
By using a case study approach, this study reviews the internationalisation process of an American multinational insurance company and explores the major determinants of market selection for the entry into the German insurance market. Findings from the in-depth interviews suggest that American insur...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20589/ |
| _version_ | 1848792102730727424 |
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| author | Lee, Kyung Ho |
| author_facet | Lee, Kyung Ho |
| author_sort | Lee, Kyung Ho |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | By using a case study approach, this study reviews the internationalisation process of an American multinational insurance company and explores the major determinants of market selection for the entry into the German insurance market. Findings from the in-depth interviews suggest that American insurance companies take a simplistic approach towards internationalisation and base their market selection upon only a limited number of economic factors. Managers should use these results to reflect upon their market selection approach and critically question themselves about to what extent their decision is actually warranted by solid economic factors. In addition, the exploratory approach allowed the emergence of new factors that have not been explored before in relation to the insurance sector. The cultural receptivity to insurance products seems to be a major determinant of market selection. Finally, the results shed light upon the applicability of the existing internationalisation theory to the insurance sector |
| first_indexed | 2025-11-14T18:39:04Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20589 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:39:04Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-205892022-03-21T16:03:39Z https://eprints.nottingham.ac.uk/20589/ A QUALITATIVE INVESTIGATION INTO MAJOR DETERMINANTS OF MARKET SELECTION BY A MULTINATIONAL INSURANCE COMPANY Lee, Kyung Ho By using a case study approach, this study reviews the internationalisation process of an American multinational insurance company and explores the major determinants of market selection for the entry into the German insurance market. Findings from the in-depth interviews suggest that American insurance companies take a simplistic approach towards internationalisation and base their market selection upon only a limited number of economic factors. Managers should use these results to reflect upon their market selection approach and critically question themselves about to what extent their decision is actually warranted by solid economic factors. In addition, the exploratory approach allowed the emergence of new factors that have not been explored before in relation to the insurance sector. The cultural receptivity to insurance products seems to be a major determinant of market selection. Finally, the results shed light upon the applicability of the existing internationalisation theory to the insurance sector 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20589/1/06MSClixkhl1.pdf Lee, Kyung Ho (2006) A QUALITATIVE INVESTIGATION INTO MAJOR DETERMINANTS OF MARKET SELECTION BY A MULTINATIONAL INSURANCE COMPANY. [Dissertation (University of Nottingham only)] (Unpublished) International marketing services german multinational |
| spellingShingle | International marketing services german multinational Lee, Kyung Ho A QUALITATIVE INVESTIGATION INTO MAJOR DETERMINANTS OF MARKET SELECTION BY A MULTINATIONAL INSURANCE COMPANY |
| title | A QUALITATIVE INVESTIGATION INTO
MAJOR DETERMINANTS OF
MARKET SELECTION BY
A MULTINATIONAL INSURANCE COMPANY |
| title_full | A QUALITATIVE INVESTIGATION INTO
MAJOR DETERMINANTS OF
MARKET SELECTION BY
A MULTINATIONAL INSURANCE COMPANY |
| title_fullStr | A QUALITATIVE INVESTIGATION INTO
MAJOR DETERMINANTS OF
MARKET SELECTION BY
A MULTINATIONAL INSURANCE COMPANY |
| title_full_unstemmed | A QUALITATIVE INVESTIGATION INTO
MAJOR DETERMINANTS OF
MARKET SELECTION BY
A MULTINATIONAL INSURANCE COMPANY |
| title_short | A QUALITATIVE INVESTIGATION INTO
MAJOR DETERMINANTS OF
MARKET SELECTION BY
A MULTINATIONAL INSURANCE COMPANY |
| title_sort | qualitative investigation into
major determinants of
market selection by
a multinational insurance company |
| topic | International marketing services german multinational |
| url | https://eprints.nottingham.ac.uk/20589/ |