From classic to contemporary: is marketing updating or upgrading?

From classic to contemporary: is marketing updating or upgrading?

This paper reviewed the current popular debates on the changing nature of marketing theory and practice. The author intends to do a research on this change mainly caused by new technology and information, in order to find if this change is revolutionary or evolutionary to marketing theory and practi...

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Bibliographic Details
Main Author: Wang, Titi
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Online Access:https://eprints.nottingham.ac.uk/20584/

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