From classic to contemporary: is marketing updating or upgrading?
This paper reviewed the current popular debates on the changing nature of marketing theory and practice. The author intends to do a research on this change mainly caused by new technology and information, in order to find if this change is revolutionary or evolutionary to marketing theory and practi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20584/ |