From classic to contemporary: is marketing updating or upgrading?
This paper reviewed the current popular debates on the changing nature of marketing theory and practice. The author intends to do a research on this change mainly caused by new technology and information, in order to find if this change is revolutionary or evolutionary to marketing theory and practi...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20584/ |
| _version_ | 1848792101481873408 |
|---|---|
| author | Wang, Titi |
| author_facet | Wang, Titi |
| author_sort | Wang, Titi |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper reviewed the current popular debates on the changing nature of marketing theory and practice. The author intends to do a research on this change mainly caused by new technology and information, in order to find if this change is revolutionary or evolutionary to marketing theory and practice. By employing the case study research method, this paper having a look at the new online marketing strategy of Nike Inc. is going to realease the nature of the changing marketing. |
| first_indexed | 2025-11-14T18:39:03Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20584 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:39:03Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-205842018-05-04T08:39:54Z https://eprints.nottingham.ac.uk/20584/ From classic to contemporary: is marketing updating or upgrading? Wang, Titi This paper reviewed the current popular debates on the changing nature of marketing theory and practice. The author intends to do a research on this change mainly caused by new technology and information, in order to find if this change is revolutionary or evolutionary to marketing theory and practice. By employing the case study research method, this paper having a look at the new online marketing strategy of Nike Inc. is going to realease the nature of the changing marketing. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20584/1/06MScTitiWang.pdf Wang, Titi (2006) From classic to contemporary: is marketing updating or upgrading? [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Wang, Titi From classic to contemporary: is marketing updating or upgrading? |
| title | From classic to contemporary: is marketing updating or upgrading? |
| title_full | From classic to contemporary: is marketing updating or upgrading? |
| title_fullStr | From classic to contemporary: is marketing updating or upgrading? |
| title_full_unstemmed | From classic to contemporary: is marketing updating or upgrading? |
| title_short | From classic to contemporary: is marketing updating or upgrading? |
| title_sort | from classic to contemporary: is marketing updating or upgrading? |
| url | https://eprints.nottingham.ac.uk/20584/ |