Evaluating the effectiveness of sales promotions in influencing perceived customer-purchasing behaviour in the hotel sector

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Evaluating the effectiveness of sales promotions in influencing perceived customer-purchasing behaviour in the hotel sector

ABSTRACT This dissertation was written with the objective of presenting the issue of sales promotions in the hospitality industry. Its' main aim is to examine customers' and hotel managers' perceptions concerning the effectiveness of sales promotions in influencing customers' p...

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Bibliographic Details
Main Author:	Manesis, Kyriakos
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Sales Promotions Hotel Marketing Communications Customer Behaviour
Online Access:	https://eprints.nottingham.ac.uk/20554/

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