Evaluating the effectiveness of sales promotions in influencing perceived customer-purchasing behaviour in the hotel sector
ABSTRACT This dissertation was written with the objective of presenting the issue of sales promotions in the hospitality industry. Its' main aim is to examine customers' and hotel managers' perceptions concerning the effectiveness of sales promotions in influencing customers' p...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20554/ |