RETAINING CUSTOMER LOYALTY IN ONLINE SHOPPING. A COMPARISON OF UK WITH RUSSIA

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RETAINING CUSTOMER LOYALTY IN ONLINE SHOPPING. A COMPARISON OF UK WITH RUSSIA

This study examines the retention of customer loyalty in online shopping and provides information on the UK and Russian markets and explains the differences between them. First, it gives an overview of the whole process of investigation. Secondly, it examines the customer loyalty concept in online...

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Bibliographic Details
Main Author:	Zimina, Olga
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20505/

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