RETAINING CUSTOMER LOYALTY IN ONLINE SHOPPING. A COMPARISON OF UK WITH RUSSIA
This study examines the retention of customer loyalty in online shopping and provides information on the UK and Russian markets and explains the differences between them. First, it gives an overview of the whole process of investigation. Secondly, it examines the customer loyalty concept in online...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20505/ |