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Brand Loyalty of Online Music

Although brand loyalty has already been researched to a considerable extent, the majority of this research has been conducted in an offline setting; this paper discusses brand loyalty for a sizeable yet rapidly growing online industry online music. Also examined in this paper is the blurring of the...

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Bibliographic Details
Main Author:	Chan, Gavin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20501/

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