Brand Loyalty of Online Music
Although brand loyalty has already been researched to a considerable extent, the majority of this research has been conducted in an offline setting; this paper discusses brand loyalty for a sizeable yet rapidly growing online industry online music. Also examined in this paper is the blurring of the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20501/ |