IMPULSE BUYING, PERSONALITY TRAITS, IN-STORE ATMOSPHERICS, AND THEIR INTERACTION
In today's Post-modern Era shopping is has become a social and leisure activity, reducing the number of cognitively planned purchases made by consumers. Hedonic and pleasure driven shopping endeavors have led to the rapid increase in impulse buying, making it common place and socially acceptabl...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20492/ |