An Investigation Into Operating Strategy of Panasonic and
LG Electronic in Chinas Air Conditioning Market

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An Investigation Into Operating Strategy of Panasonic and LG Electronic in Chinas Air Conditioning Market

Abstract The dissertation investigates into operating strategy of Panasonic and LG Electronic in Chinas air conditioning market. It focuses on studying their entry modes, competitive strategy, and marketing strategy. Due to the characteristics of the study, qualitative research was chosen as resear...

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Bibliographic Details
Main Author:	Kong, Wenzhou
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20471/

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