An Investigation Into Operating Strategy of Panasonic and LG Electronic in Chinas Air Conditioning Market
Abstract The dissertation investigates into operating strategy of Panasonic and LG Electronic in Chinas air conditioning market. It focuses on studying their entry modes, competitive strategy, and marketing strategy. Due to the characteristics of the study, qualitative research was chosen as resear...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20471/ |