The Impact of the Internet Adoption on the Information Search for High and Low Involvement Products: An Empirical Study Based in Taiwan

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The Impact of the Internet Adoption on the Information Search for High and Low Involvement Products: An Empirical Study Based in Taiwan

The dissertation aims at unravelling the implicit antecedents and consequences of consumer information searching activities in an online context. The involvement theory has been incorporated which concentrates on the mental aspect of consumers' behaviour as a complement to the traditional consu...

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Bibliographic Details
Main Author:	Wang, Ting
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	online information search product involvement utilitarian value hedonic value satisfaction reuse intention
Online Access:	https://eprints.nottingham.ac.uk/20439/

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