The Impact of the Internet Adoption on the Information Search for High and Low Involvement Products: An Empirical Study Based in Taiwan
The dissertation aims at unravelling the implicit antecedents and consequences of consumer information searching activities in an online context. The involvement theory has been incorporated which concentrates on the mental aspect of consumers' behaviour as a complement to the traditional consu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20439/ |