Cypriot Women's Role Portrayal Preferences in Advertisements

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Cypriot Women's Role Portrayal Preferences in Advertisements

ABSTRACT The purpose of this study is to identify Cypriot Women's role portrayal preferences in print advertisements and examine whether traditional women have different preferences than non-traditional women. An empirical study was conducted, on the basis of Wortzel and Frisbie st...

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Bibliographic Details
Main Author:	Christofidou, Egli-Stella
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Gender in Advertising role portrayals women's role portrayal preferences
Online Access:	https://eprints.nottingham.ac.uk/20431/

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