Cypriot Women's Role Portrayal Preferences in Advertisements
ABSTRACT The purpose of this study is to identify Cypriot Women's role portrayal preferences in print advertisements and examine whether traditional women have different preferences than non-traditional women. An empirical study was conducted, on the basis of Wortzel and Frisbie st...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20431/ |