Cypriot Women's Role Portrayal Preferences in Advertisements
ABSTRACT The purpose of this study is to identify Cypriot Women's role portrayal preferences in print advertisements and examine whether traditional women have different preferences than non-traditional women. An empirical study was conducted, on the basis of Wortzel and Frisbie st...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/20431/ |
| _version_ | 1848792074543955968 |
|---|---|
| author | Christofidou, Egli-Stella |
| author_facet | Christofidou, Egli-Stella |
| author_sort | Christofidou, Egli-Stella |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | ABSTRACT
The purpose of this study is to identify Cypriot Women's role portrayal preferences in print advertisements and examine whether traditional women have different preferences than non-traditional women.
An empirical study was conducted, on the basis of Wortzel and Frisbie study (1974). Participants (women) had to construct advertisements from portfolios containing pictures of different products and women occupying different roles. This step was followed by a further step in which participants completed an attitudinal test designed to categorize them as favourably or negatively concerned toward feminism.
The results of the analysis indicate that Cypriot women tend to select role portrayals on the basis of product function, rather than on the basis of their ideology. |
| first_indexed | 2025-11-14T18:38:37Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20431 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:38:37Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-204312017-12-29T00:54:08Z https://eprints.nottingham.ac.uk/20431/ Cypriot Women's Role Portrayal Preferences in Advertisements Christofidou, Egli-Stella ABSTRACT The purpose of this study is to identify Cypriot Women's role portrayal preferences in print advertisements and examine whether traditional women have different preferences than non-traditional women. An empirical study was conducted, on the basis of Wortzel and Frisbie study (1974). Participants (women) had to construct advertisements from portfolios containing pictures of different products and women occupying different roles. This step was followed by a further step in which participants completed an attitudinal test designed to categorize them as favourably or negatively concerned toward feminism. The results of the analysis indicate that Cypriot women tend to select role portrayals on the basis of product function, rather than on the basis of their ideology. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20431/1/Cypriot_Women%27s_Role_Portrayal_preferences_in_advertisements.pdf Christofidou, Egli-Stella (2006) Cypriot Women's Role Portrayal Preferences in Advertisements. [Dissertation (University of Nottingham only)] (Unpublished) Gender in Advertising role portrayals women's role portrayal preferences |
| spellingShingle | Gender in Advertising role portrayals women's role portrayal preferences Christofidou, Egli-Stella Cypriot Women's Role Portrayal Preferences in Advertisements |
| title | Cypriot Women's Role Portrayal Preferences in Advertisements |
| title_full | Cypriot Women's Role Portrayal Preferences in Advertisements |
| title_fullStr | Cypriot Women's Role Portrayal Preferences in Advertisements |
| title_full_unstemmed | Cypriot Women's Role Portrayal Preferences in Advertisements |
| title_short | Cypriot Women's Role Portrayal Preferences in Advertisements |
| title_sort | cypriot women's role portrayal preferences in advertisements |
| topic | Gender in Advertising role portrayals women's role portrayal preferences |
| url | https://eprints.nottingham.ac.uk/20431/ |