Customer Retention in Chinese Financial Retail Sector Quantitative Research in Shanghai

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Customer Retention in Chinese Financial Retail Sector Quantitative Research in Shanghai

The aim of the paper is to find out who the most profitable customers for domestic financial institutions to retain, and what those profitable customers preference when choosing simple/complex financial products. The database of 104 questionnaires collected in shanghai is used in the analysis. The r...

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Bibliographic Details
Main Author:	ZHANG, JIALE
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20381/

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