Customer Retention in Chinese Financial Retail Sector Quantitative Research in Shanghai
The aim of the paper is to find out who the most profitable customers for domestic financial institutions to retain, and what those profitable customers preference when choosing simple/complex financial products. The database of 104 questionnaires collected in shanghai is used in the analysis. The r...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20381/ |