MASS CUSTOMIZATION: VIRTUAL-BUILD-TO-ORDER FULFILMENT SYSTEM AND ITS IMPLICATION WITH DEALER TRADING AND FORECAST ACCURACY
As part of the market requirements in this era of competition and low margins, order winning criterions are the level of responsiveness and product variety; however this product variety is coined in terms of the ever more demanding needs of customers who want customized items. Emergent strategies su...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20360/ |