THE BRANDING OF ETHICS: A Multidisciplinary Investigation into the Ethical Branding Phenomenon in the UK

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THE BRANDING OF ETHICS: A Multidisciplinary Investigation into the Ethical Branding Phenomenon in the UK

Ethical considerations are a potentially powerful influence on consumer purchasing decisions. Marketers have begun to recognize the need to incorporate business ethics into their marketing activities. The practice of 'ethical branding' is a relatively new phenomenon and previous studies ha...

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Bibliographic Details
Main Author:	Zhang, Lifu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Business Ethics Branding Ethical Branding CSR Corporate Social Responsibility Marketing Cultural Studies
Online Access:	https://eprints.nottingham.ac.uk/20342/

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